Amy Howe, COO Ticketmaster North America, heeft een klare kijk op de toekomst van de ticketindustrie. Welke richting gaat het volgens haar uit?
“Mobile, mobile, mobile — and customer personalization. Mobile is now 60% of our traffic and growing. We will continue to invest heavily in our open platform work, driven by API innovation, to make it easier for our clients to find and reach more fans, and to allow fans to buy tickets wherever they are and want with a mobile-first mindset”, aldus Howe op de site van Forbes.
“Another industry trend that is just as important is personalization, whether that’s on the product side or marketing side. We’re leveraging our technology to enhance the entire ticketing process from enhancing discovery to purchase to the venue entry experience to stay ahead of industry trends a decade from now and beyond.”